The wine industry is a very large and uniqe business. While many of us drink wine on a regular basis there is a general gap of understanding when is comes to growing the grapes, producing the wine, and selling it. We hope that this blog offers some insight on what we do on a weekly basis written by members of the family.
My wife Mary Ann and I are in Boston doing a trade show with our Massachusetts distributor, Martignetti Wines. This is is a semi-annual event that we do in Spring and Fall. The goal behind these shows are to meet one on one with retailer's and restauranteer's to showcase our wines and to chat about new releases and upcoming vintages. Typically, as a producer, we will work with the distributor's sales representatives traveling to different accounts to taste the buyers on our wines individually. While this is a great way to showcase our wines on a personal level, it is nearly impossible to reach everyone in the state. These tradeshows provide exactly that.
We have been working with the Martignetti family for close to twenty years and have enjoyed a close relationship based on mutual respect. The highlight for us today is to present our newest wine, Giapoza, that is named after our first grandchild, Gianna Pozzan.
For dinner we went to the Bristol Lounge Bar at the Four Seasons. They offer our Michael Pozzan 2014 Russian River Pinot Noir by the glass and enjoyed it with my burger.
The man on the right in the picture is Brian Keeping. Director of Fine Wines for Martignetti in Boston.
Our New Wine Project – Giapoza
I am happy to say that we have just completed our newest wine project, Giapoza! Being a family owned and operated winery, we try to stress this theme by naming wine labels after our loved ones. As a result, Giapoza comes from my first child, and daughter, Gianna. However, we hit a speed bump getting there. The name Gianna was already used as a wine label. The wine industry is so large with the so many wines in the market, past and present, that many common names at one time or another have already been used. I was recently speaking with a friend of mine whose family has a new winery in Coombsville and, when creating the name for the winery, he was surprised by how many were already taken. Eventually after much research on the many variations of Gianna or Gia, we centered on the combination of Gianna and Pozzan, thus creating Giapoza; dropping a “z” for the sake of symmetry.
Luckily, the difficulty of trade marking the name is over and we can focus on the winemaking. For now Giapoza comes in only 2 varietals, Cabernet Sauvignon and Pinot Noir. 1,000 cases made of each; they are California appellated wines that are meant to retail around $18. This is currently where we have a gap in pricing. Even though they are California appellated we decided to some Napa fruit in the Cabernet and Russian River fruit in the Pinot inorder to boost the quality. These wines will first be released in our September wine club, and be released to the public sometime thereafter.