I returned home last weekend from Denver after participating in Elite Brand's annual event, The Great International Beverage Festival. Elite Brands is our Colorado distributor, and did a magnificent job hosting the five hour show. Literally hundreds of people from all around the greater Denver area attended. Wine and beer from all parts of the United States and Europe were showcased - even some spirits as well. The booths were situated on three floors of the McNichols Civic center Building, and we were all treated to some great passed appetizers so no one left hungry.
As usual, it was great to speak to fans of our wines and also to have the opportunity to pour for those who hadn't tried them before. Shows like this are an integral part in introducing our brand to new consumers, and pouring at them is one of my favorite parts of the job.