In the wine business, there are three little letters with a big meaning: OND. Standing for October, November, December, it is a sales term that has become synonymous with the busiest time of the year. The last three months are when you expect businesses to make a big push to hit their end-of-year sales goals. While most businesses are affected in some way by the Holidays, the wine business goes into a special kind of frenzy as people begin to drink more.
As a producer, we also spend this time working distributor & trade shows. These allow retailers and restaurateurs to set their wine line-up for the holiday season. Every year, come October, we are busy traveling the country in pursuit of these wine placements. And as abruptly as our traveling begins, it ends. Mid October signals the start of the sales staff race as they begin calling on the accounts to secure wine placements for the remainder of the year.
With this increase in sales comes the need for an increase in inventory. Bottling is shut down during the harvest period, so with the end of Harvest comes the beginning of bottling. This means it is full speed ahead to finalize our wine blends. Just in the past few weeks we have put together the Dante Cabernet, Pinot Noir and Chardonnay, our Annabella Red Blend, and the Matthew Joseph Cabernet and Chardonnay.
OND can be stressful, exhausting, and will quickly remind you that there is always something happening in the Wine Industry. Luckily, we’re always working with family and have the added benefit of loving what we do. We are thrilled with the wines we produced this OND and can’t wait to share them with our customers.